Welcome to my Portfolio!

Here you will find a professional bio, copy of my resume, letter of recommendation/references, and examples of past marketing campaigns.

Hi, I’m Britney!

As a dynamic marketing professional based in Dallas, Texas, I possess a unique blend of strategic prowess and creative flair, honed through years of navigating diverse industries and crafting captivating campaigns. With over five years of experience, I specialize in transforming data into dazzling marketing initiatives that drive business growth and leave a lasting impact.

My journey has been marked by a passion for creating memorable experiences and embracing change, fueling my ability to thrive in any environment. Whether pioneering digital campaigns or optimizing office workflows, I excel in turning challenges into opportunities and campaigns into captivating masterpieces.

With a knack for crafting compelling stories and executing marketing magic, I have a successful track record of driving business growth, expanding market share, and fostering cultural change. From defining brand guidelines to creating corporate values and aligning internal communication, I am adept at building brand equity and credibility while fueling overall success.

Armed with a "can-do" attitude and a passion for challenging projects, I am ready to partner with companies seeking to elevate their marketing strategies, build brand reputation, and drive tangible results in today's dynamic landscape.

As a marketing professional, I have developed a combination of technical and soft skills to be successful in any role. Fundamental skills within my repertoire include:

  • CREATIVITY
    Creativity stands as a cornerstone among my skillset, distinguished by a cognitive approach that diverges from the conventional. My capacity to envision  beyond the immediate parameters is notable. Prior to my pursuance of a degree in marketing, I devoted myself to the study of architecture, drawn to the process of conceptualizing, grounding in fundamentals, and augmenting   structures to yield something exceptional and distinctive. This ethos remains integral in my professional endeavors, as I believe a groundbreaking marketing professional must embody creativity and innovation, pivotal in crafting    compelling content and pioneering distinctive marketing initiatives.

  • STRATEGIC THINKING
    With a deep understanding of market dynamics, consumer behavior, and industry trends, I excel in data analysis and leveraging insights to identify opportunities and anticipate market trends in the competitive landscape.

  • ATTENTION TO DETAIL
    I am a bit of a perfectionist, double-checking my work and/or copy before it is published ensuring my work meets standards.

  • COMMUNICATION SKILLS
    I have excellent written and verbal communication skills that are essential to effectively communicate with team members, stakeholders, and customers.

  • ANALYTICAL SKILLS
    I’ve obtained the ability to analyze data and draw meaningful insights that are crucial for making informed decisions and measuring the success of several marketing campaigns.

  • LEADERSHIP SKILLS
    I think a great marketing professional should be able to lead and motivate a team to achieve their goals. I have little experience in this and think I could handle managing a team.

  • TIME MANAGEMENT
    I have effective time management skills that can be crucial to manage multiple projects and meet deadlines. I have became advanced in several tools in order to do so.

  • COLLABORATION
    I am able to work collaboratively with other departments and stakeholders to ensure that marketing efforts align with the overall goals of the organization. My past role I was a one-woman marketing team with-in an industry I was not quite familiar with. I set up meetings of all sort in order to fully understand that work that needed to be done.

  • DIGITAL MARKETING SKILLS
    I have expense knowledge and experience in digital marketing strategies, including social media, email marketing, SEO, and SEM.

  • BUDGET MANAGEMENT
    I excel in effective budget management, allocating resources efficiently, and prioritizing marketing initiatives based on the goals of my organization.

  • ADAPTABILITY
    Marketing operates within a fast-paced environment, characterized by continual evolution and innovation. I have adeptly acclimated to emerging trends, advancements in technology, and fluctuations within the marketplace.

Transformational Marketing

I have the ability to develop and execute marketing strategies that go beyond simply promoting a product or service. It's about creating an emotional connection between the brand and the target audience, shaping the way they think and feel about the product or service, and ultimately transforming their behavior in a positive way. The implementation of my marketing approach has resulted in sustained customer loyalty, amplified sales figures, and heightened brand advocacy for long term results.

Strategic Communications

I focus on developing and delivering targeted messaging that resonates with specific audiences. I understand my audience's needs, preferences, and pain points, and crafting communications that speak directly to them. This can include everything from PR and media relations to social media campaigns and email marketing.

Business Development

I identify and pursue new opportunities for my company’s growth, whether that's through new markets, partnerships, or product lines. I develop a strong understanding of my industries landscape and am able to spot opportunities that align with my company's strategic goals.

My comprehensive skill set is indispensable for any enterprise aspiring to thrive in today's competitive landscape. By joining your team, I can devise and implement transformative marketing strategies, tailor communications to specific audiences, and unearth novel business prospects, thus enabling the pursuit of profitable growth from inception to fruition. Furthermore, my inventive mindset, outcomes-focused demeanor, and proactive outlook render me an optimal choice for companies aiming to fortify brand equity, expand market share, venture into new territories, and foster cultural evolution.

Letter of Recommendation

References:

Kelly Brown
CFO of South by Northwest Hospitality
kellylynnteague@gmail.com

Tisa Goehner
Marketing Director of TI Communities
tisagoehner@gmail.com