Welcome to my Portfolio

Here you will find a professional bio, copy of my resume, letter of recommendation/references, and examples of past marketing campaigns.

Marketing Professional | Digital Strategy | Home Building

Hi, I'm Britney — a Dallas-based marketing professional with over six years of experience building brands, driving digital strategy, and leading marketing operations across the real estate and home building industry.

Currently a Digital Marketing Specialist at D.R. Horton, the nation's largest home builder, I work across a portfolio of 1,000+ communities in 35 states — auditing divisional marketing performance, managing paid media, and optimizing SEO at a national scale. I've had a front-row seat to what world-class marketing operations look like, collaborating alongside top-tier marketers and learning from leaders who've worked at companies like Disney.

Before D.R. Horton, I built marketing programs from the ground up at TI Communities and DataOne Systems, serving as a one-person marketing team and developing everything from brand guidelines to digital campaigns to reporting frameworks.

I'm now ready to step into a marketing leadership role — to own strategy, build a team, and drive measurable growth. I'm energized by brands with a story to tell and communities that create real experiences for people.

Resume
Resume

Skills:

  • CREATIVITY
    Creativity is foundational to everything I do. Before pursuing marketing, I studied architecture — learning to conceptualize, build from first principles, and design something truly distinctive. That mindset shows up in every campaign, brand, and strategy I develop.

  • STRATEGIC THINKING
    I translate market dynamics, consumer behavior, and data insights into focused marketing strategies. I don't just execute — I identify the opportunities others miss.

  • ATTENTION TO DETAIL
    I'm a perfectionist about the work that goes out the door. Every campaign, every piece of copy, every analytics report is reviewed before it's published.

  • COMMUNICATION SKILLS
    From cross-functional collaboration to executive presentations, I communicate clearly and confidently — both in writing and in person.

  • ANALYTICAL SKILLS
    I'm fluent in marketing data — paid media performance, SEO metrics, campaign attribution, and reporting dashboards. I've worked at scale across thousands of communities and know how to turn numbers into decisions.

  • LEADERSHIP & TEAM BUILDING
    I've managed direct reports, led interview processes, and mentored team members throughout my career. At D.R. Horton, I've been actively involved in building and onboarding our marketing team as we scaled. I'm ready to own a team and build something great.

  • TIME MANAGEMENT
    I thrive in fast-paced, multi-project environments. I'm proficient in project management tools and have consistently delivered on tight timelines across large-scale marketing initiatives.

  • COLLABORATION
    Marketing doesn't work in a silo. I've partnered with sales teams, leadership, vendors, and cross-functional departments to make sure marketing strategy connects to business goals.

  • DIGITAL MARKETING
    Deep expertise in paid search, paid social, SEO, SEM, email marketing, CRM integration, and marketing automation. I've managed campaigns at a national level across dozens of markets simultaneously.

  • BUDGET MANAGEMENT
    I allocate budgets strategically, prioritizing channels and initiatives based on performance data and business objectives.

  • ADAPTABILITY
    Marketing changes fast. I stay ahead of trends, platform updates, and industry shifts — and I'm always learning.

Letter of Recommendation

References:

Kelly Brown
CFO of South by Northwest Hospitality
kellylynnteague@gmail.com

Tisa Goehner
Marketing Director of TI Communities
tisagoehner@gmail.com